After some long overdue time off, I felt I had to recount this interesting conversation I had with a young Hip Hop artist. Throughout the past two years I have been working with some artists in establishing their web presence and getting their music online.
In the process, I didn’t update Hip Hop Distribution for a long time. After 7 years of writing, I wanted to detach myself from music marketing research for a while. Part of the exploration was to keep my mind focused on current projects and take a different route.
While doing so I realized Hip Hop Distribution was my mind thinking out loud and I needed to get that marketing aspect back. I started a project that felt incomplete. Focus is back on where this is going, not where it has been.
While listening to some music on Soundcloud, I came across this artist from Spain called SOHA. Initially I was on Soundcloud to explore different ways on getting more plays and attention to another client I was working with.
Then something clicked with me.
SEO is changing and Google+ is showing how search is getting married to sharing. When I joined Twitter and Facebook I noticed my sharing habits and saw myself first conversing with fellow followers and then sharing some articles I enjoyed. It’s a natural, obvious occurrence, we socialize and share.
Looking at Google+, I see a new dynamic. We are starting from a search first perspective. Many times before, my searches were not always for sharing, they were just research of whatever was on my mind at the time. Now those simple searches have a higher probability to become conversation pieces. How easily found are you on Google?
I love using Soundcloud to discover new music and also promote my own music as well. Discovering music has been a pleasant surprise to me. I have been lucky to find some gems in the rough and started to realize why I like it so much: It’s all about the music. Use this platform with tact and engage. I enjoy how music is the focal point, followed by comments and your interaction. It definitely has a Twitter feel to it with its news feed, but its refreshing that its not spammy, just music you follow and/or people you get to know. The 3 articles I found definitely stress the fundamentals, as well as encouraging a behavior that contributes to audience expansion, not marketing noise.
Don’t worry, I am not asking you to buy anything. What I could use is a little social help. Would you mind doing some of these things to make our site visible, we appreciate you taking the time to read this and help.
Managing multiple projects became a crazy task to deal with. I was launching other sites with friends and customers and having good success with helping them establish their presence online. When times got busy, some personal projects got neglected due to just organization and I knew that is not what really represented me.