Midem: Evolution of Artist Management
The Midem Conference of 2009 brought together labels, publishers, artist managers and many more to offer their opinions on the changing music industry.
This video contains some great interviews. It starts out with Micheal Eaton who is the Business Manager of Eric Clapton and CEO of MusicLore Limited. Then Bruce Flohr adds his insight. He works for Red Light Management/partner, and ATO Records.
Midem is the world’s music market, digital and mobile professionals gather to do business.
Topics discussed were very interesting. Their is a talk of a power shift favoring the artist. This in turn creates more responsibility for their manager. The job of a band manger is changing rapidly and becoming more of a brand manager. Skill set is changing and the concern is artists are demanding more out of their managers.
The artist is demanding more out of the management. They want you to do it all: I want you to be my manger, be my label, be my merchandiser and digital aggregator.
Even smaller operations can discover areas to focus on when creating a foundation for your band.
What is your demand from your current management? Are they providing you the utmost representation as needed in this shifting music industry? What do you want your manager to be in charge of, or can a major label provide this for you?
It’s going to be interesting how majors and indies approach artist management in 2009.
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Tags: artist management, Midem
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