Music Marketing Gumbo Needs International Spices

Music marketing provides every musician with an interesting journey of finding the right ingredients for increased visibility. Part of my absence on this blog was due to increasing our band efforts on our Fried Roots blog. The key stat for us was seeing increased international visitors, and we wanted to capitalize on our new found success. Each month this number is rising but how can we reach out to them better?

Taking an active approach finding them and reaching their discussions could prove very beneficial. I began using Google Global, a Firefox extension, that allows you to see search results in Google from different places around the globe, such as, the UK, Australia and Ireland for instance. I am in the early phases of using this extension but can see some great uses for it: Find relevant users from different regions, increase your free traffic and improve your global presence.

Google Global allows for you to view paid and organic search results:

1. as they appear in different cities
2. as they appear in different regions
3. from a specific IP address
4. results from any US zip code
5. and opens in multiple tabs for comparison

As a musician, we are in a great position for marketing: music is universal. Experimenting in different markets will allow for us to find international success, by infiltrating markets that aren’t so saturated. For example, Hip Hop in the USA is very saturated. There is a new rap group coming to light every second.

By actively searching for new markets, you are taking action and testing different niches. Some actions might be hit and miss, however, how good can your music survive in the midst of infinite competition? I want to develop more of a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis that will improve our online presence. Who knew in college that endless research papers and case studies could improve my music marketing research.

Think about different ways of using these varying search results to your advantage. First thing you get to see is what kind of competition is ranking #1 in various regions. This might be a great thing to use for commenting: finding high ranking relevant pages in different regions related to your music operation. For example, doing a search for “hip hop music” since it’s related to my music campaign and finding pages in Australia that I can join the discussion on and even network with international bloggers.

The key for me is taking the active approach to increasing international visibility. This same energy can be transferred to Twitter and contacting international bloggers and musicians, asking more questions and finding what works in different countries.

My brother stressed a very valid point to me while listening to a favorite underground artist of his: “There are people out there that appreciate music like this”. It’s my job to find them and introduce them to Fried Roots.

I will update you later with any positive results we encounter and better uses of this tool I can find online. Have fun with this tool and at the very least use this extension to research your genre across the globe.

Similar Posts:

• Day 1: Keyword Research For My Band
• StumbleUpon + Content + Music= Unique Visitors Increase
• Improving Your Social Marketing Presence
• Musicians Analyzing Search Volumes
• Steprep: Monitor Your Band Reputation

Tags: google global

This entry was posted on Friday, July 24th, 2009 at 10:04 pm and is filed under SEO for Musicians. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.