Marketing Simplicity: Save The Complexity For Your Music

If you are just beginning your band blogging mission, this list will help give you an idea of things to monitor and improve your marketing attack.

If you have been blogging for a while, this list is great to make sure your focus is on point. I have been doing recent band consultations and found it necessary to create this PDF. Blogging is one aspect of a music operation but can open up endless networking and promotion opportunities.

This list has made it possible for me to reach a wider audience with my band blog and with Hip Hop Distribution. These 5 factors made my monthly visits increase.

Benchmark your Progress

When I first began it was hard for me to get a steady stream of traffic to my music. I started with getting a couple hundred visitors for the month, wondering what the hell I needed to do to.

When I would check out my stats all I would see is this “roller coaster” graph, watching monthly visits go up and down. I have been a big Search Engine Marketing nut, to say the least, and had been trying different techniques to implement into my operation.

The hard part was finding information that was relevant to music marketing. My initial concerns were how to keep traffic improving, without paying for advertisements, mainly focusing on search engine traffic, organically.

The website’s purpose doesn’t change whether you are a full time artist or a nighttime musician, creating tunes from your home. The website is your mouthpiece, your business card, your storefront, and your forum to connect with people.

The amount of money you want to make is really dependent on your effort and consistency. It’s really easy to create a revenue stream for your music, and offset costs of domain purchases, and web hosting. I did it and all it took was understanding your goals, setting a plan and executing.

The big thing to avoid initially is getting overwhelmed with too much promotion. This led to burnout and at the time I wasn’t grading how good my promotion was and what was working. This was an important step.

Don’t waste time; it will catch up with you in the long run. I created this sheet to evaluate what was working and what showed potential. From here I could create a solid foundation and add to the list different solutions to positive promotion.

These five factors were huge for my increasing visitors and counting.

Blogging
Social Bookmarking
Commenting Around the Web
Keyword Research
Free Music Strategy

The crazy thing I realized is these 5 factors are dependent on one another. For example, Keyword research will improve your search engine rankings for your articles. Writing an article needs social bookmarking and commenting around social networks for best reach, they don’t market themselves. A free music strategy creates incentive for fans to interact with your website or mailing list.

When these clicked on all cylinders, my visitors and comments started increasing. I was getting help from people on social networks, because I interacted with them. My keyword searches started increasing and I had data to evaluate how people could find me better.

This is just one checklist I created for my Internet marketing campaign and have stuck by it with nice results. Do it yourself doesn’t mean you cant make a huge impact. Feel free to download here. Evaluate Your Band Blog (81)

Hindsight

“Do It Yourself” is not to be taken literally. For success to be achieved you have to be able to delegate responsibility to your strong points. Some band members may enjoy writing more, while others enjoy social networking on Twitter and Facebook. Once you have a list of areas you feel need to be built on, fill in the blanks with team members that can execute.

Simplicity dominated this project. After years worth of work, fading trends and social networks, this PDF is a constant for my websites. Create your own list, and evaluate your effort, and strategy. DIY operations can survive, but the importance of team work and active promotion can never be underestimated.

Download Free Chart Here

Evaluate Your Band Blog (81)

Keep working at your goals, but you have to set them to achieve them. Let me know what kind of things you as a musician use to benchmark your progress and failures.

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• Automatic SEO Links and Music Marketing

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This entry was posted on Thursday, December 3rd, 2009 at 5:46 pm and is filed under Band Blog Essentials, HHD History. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.