I was looking for inspiration for my mailing list strategy and chose to check out what the commercially cool kids were doing on Billboard’s Hot 100. I randomly chose 10 artists from this weeks Hot 100 and wanted to ask some questions: How hard is it to sign up to their mailing list? Do they have a mailing list offer with any free music? What are they offering to make me want to sign up? What catch phrases are they using to invite you to sign up?
Here are 3 articles for musicians learning about email marketing.
I recently switched over to Aweber as my solution for my mailing list. When I began blogging, I settled for a simple opt-in WordPress plugin that would add some value to my subscribers. The problem for me was the free plugin was limited and sometimes would have problems with random updates. I’ve been researching mailing list solutions and found some reasons why it is very important for your development.
