I love using Soundcloud to discover new music and also promote my own music as well. Discovering music has been a pleasant surprise to me. I have been lucky to find some gems in the rough and started to realize why I like it so much: It’s all about the music. Use this platform with tact and engage. I enjoy how music is the focal point, followed by comments and your interaction. It definitely has a Twitter feel to it with its news feed, but its refreshing that its not spammy, just music you follow and/or people you get to know. The 3 articles I found definitely stress the fundamentals, as well as encouraging a behavior that contributes to audience expansion, not marketing noise.
Independent music is alive and strong. I came across an article from writer Alex Pham from the LA Times that discusses Youtube’s plans to share ad revenue with independent musicians. Youtube is trying to attract more users to the social networking aspect of their site, versus just letting visitors watch a video and run.
YouTube sets its sights on independent musicians
I am all for it. This relationship before was only for artists on big labels or those who had worked out special agreements with the site. Opening up this revenue stream creates an incentive for indie musicians to promote their profiles and try to earn some ad money on the side. Youtube understands the importance of the “DIY music” movement, as seen in the trend pic below.
It’s time to grade the effectiveness of my marketing efforts over the last month. The key for me has been trying to weed out the weak parts of my music marketing plan and sub in new and possibly more effective methods. Discuss what is working and what doesn’t. Areas I want to evaluate are:
- Time Management Through Planning
- Social Networking
- Writing/Content Efforts
- Having Others Promote My Music
Time Management Through Planning
Time management has been a big issue for me. The main thing is keeping a consistent plan of attack. My effort was there in terms of my marketing. I was using social networks to promote, writing on my band blog and participating in discussions around the web. The main problem was keeping track of what I had to do in the future and also remembering what I did.
While spending some time on Myspace this past week, I took a look at what other artists are doing nowadays with their band pages. I wanted to take the time to customize my Myspace music page with more current tools other artists are finding helpful. I came across Soulja Boy’s Myspace page and saw he was using this chat application called Chatango.
I am not a fan of Soulja Boy, however, his use of social networking and reaching out to fans is commendable.
Chatango allows you to add a real time chatroom to your Myspace page. The chat shows the number of people on your page in real time. There is no download required, and the chatroom is ad free which is awesome. Once you customize it with your color scheme, a code is generated and just drop it in a section of your profile.
Bandcamp provides you with a free home for your music and gives you all the tools to promote it in this Web 2.0 world. Their approach to promoting music on the internet has made me question how good our band’s approach is on various topics such as: search engine optimized track pages, quick streaming and downloading of music, clean album layouts, and stat tracking for music plays.
Upload your music, cover art, and custom header graphic to your page, which is clean and ad free, unlike Myspace. Your discography is displayed while fans can stream your music and read your track description, lyrics, and links to your other websites or band blog. Check out their video below.