Independent music is alive and strong. I came across an article from writer Alex Pham from the LA Times that discusses Youtube’s plans to share ad revenue with independent musicians. Youtube is trying to attract more users to the social networking aspect of their site, versus just letting visitors watch a video and run.
YouTube sets its sights on independent musicians
I am all for it. This relationship before was only for artists on big labels or those who had worked out special agreements with the site. Opening up this revenue stream creates an incentive for indie musicians to promote their profiles and try to earn some ad money on the side. Youtube understands the importance of the “DIY music” movement, as seen in the trend pic below.
I can see this as being an ok source of passive income coming in to your music operation. I really want to see how this plays out according to their ad model. How much traffic is needed to generate some modest earnings?
The great thing about this is you are already working on pushing your Youtube presence. No harm, no foul. The experiment begins. I sure hope it can generate more than Adsense daily earnings.
