The music hustle is a cold beast. The main reason I haven’t posted here in some time is due to redefining what I want out of this music journey. I was formerly half of Fried Roots, and while I and fellow Fried Roots partner decided it was time to part ways, there was alot of discovery to be proud of and lessons learned in that 3 year time period.
I was looking for inspiration for my mailing list strategy and chose to check out .jpg)
what the commercially cool kids were doing on Billboard’s Hot 100. I randomly chose 10 artists from this weeks Hot 100 and wanted to ask some questions:
Independent music is alive and strong. I came across an article from writer Alex Pham from the LA Times that discusses Youtube’s plans to share ad revenue with independent musicians. Youtube is trying to attract more users to the social networking aspect of their site, versus just letting visitors watch a video and run.
YouTube sets its sights on independent musicians
I am all for it. This relationship before was only for artists on big labels or those who had worked out special agreements with the site. Opening up this revenue stream creates an incentive for indie musicians to promote their profiles and try to earn some ad money on the side. Youtube understands the importance of the “DIY music” movement, as seen in the trend pic below.
I’ve been using Google Trends recently for expanding my reach. I was intrigued by meeting influential music bloggers all over the globe. Ultimately, there is no lost cause here in research as long as you work towards your sites promotion. These were some of the initial tasks I wanted to accomplish in this test:
Part of my DIY experience is about just testing things out. My music could always use extra promotion and after seeing some sales stats from my old album, I started thinking.
My album sales were down but my singles sales went up. Instead of finding this discouraging and abandoning the Do It Yourself effort I decided to do some more writing. How can I promote my individual tracks and create better sales and more time spent on the site.
I came across this free WordPress Plugin called WP Post Footer. This plugin allows you to make different post footers that follow your article. I wanted to use this for custom messages for different articles on my blog, and increase time of visits and create a better call to action.
