Attention Musicians with Mailing Lists: Research

I knew I needed a mailing list for my music promotion. Every music blogger out there will tell you “YOU NEED A MAILING LIST”. Once I found my mailing list solution, I knew it was time to strategize and plan.

While I agreed it was important when I first started, I didn’t know too much about what I could really accomplish with Aweber. It’s not just about collecting an email and shooting out a newsletter.

I read some articles and became convinced that my mailing list promotion needed attention and not treated as just another tool.

Here is a collection of awesome articles to get your mind thinking on different ways to approach your mailing list promotion.

Email Marketing Insight

Darren Rowse from ProBlogger: How I Use Email Newsletter To Drive Traffic and Make Money

1. interesting example of an email cycle
2. customizing your welcome email
3. creating themed updates for promoting your artform
4. adding promotions throughout a sequence of emails

Michelle Bowles from Top Rank Blog: 5 Top Email Marketing Tactics for 2010.

1. creating viral campaigns
2. monitoring open rates and click rates
3. engaging new subscribers

Sonia Simone from Copyblogger: Why Email Marketing is Dead (And How to Bring It Back to Life)

1. focusing on what your fan wants or needs
2. email is “a more intimate medium than RSS”

Invest In Your Music

Invest time into your list. Build your list over time and finally market your music to people who are actually interested in what you do. They did sign up, didn’t they?