Devising a music marketing plan for Fried Roots requires strategy, planning and implementation. The lack of recent articles here has been due to the fact that I’ve been working with my label partner, Shifty J, on increasing our monthly visitors to our blog and increasing our music production. Hip Hop Distribution is our blog to keep us honest and follow through with all that we attempt. The concept here is simple: create a plan and complete it.

We realized we were due to sit down and start from scratch, breathing in some new marketing life. Shifty J began the talks first with our production schedule. We have multiple projects that we want to release, so we listed the projects and order of importance.

Secondly, I decided to discuss web promotion. We needed to talk about how often we as partners were going to update our content. We began to delegate tasks of what needed to be done. Writing articles is just one step. There are other factors such as:

1. Promoting each individual article, not just the website
2. Commenting: Even as little as 1 comment a day can go a long way
3. Creating a better internal linking strategy on our blog, Google likes it
4. Social Media Aggregation through Friendfeed and Social Bookmarking
5. Keyword research: High traffic keywords with lower competition
6. Web calendar: Delegate specific tasks to complete throughout the week
7. Free Music

Creating accountability is a big factor. You can accomplish more in less time if you just set goals, track progress and find your groove. I will be posting more SEO related articles soon and describe what techniques show a lot of promise.

What we have learned from this process is organization can save your sanity. We had a tendency to doing a lot of these tasks. There was no way to track how much work each of us put into the business. We took care of separate tasks and we could have had a bigger impact as a team. Aside from the business talk, check out one of our tracks, “How You Play” by Lost Thought, Shifty J and Jwoods. It always comes down to the music.

Fried Roots has released a new album by Lost Thought called “Lost In India”. The music was produced by Shifty J and Lost Thought in the Fried Roots Studio.

The album contains songs recorded by Lost Thought in India and Los Angeles. The writings were created starting from takeoff at LAX airport, landing in Mumbai, and even random thoughts in a Taipei layover, eyes capturing the world.

The goal of this album was to display the creativity contained by two independent label partners and reach a broader audience with our dedication to smooth hip hop lyricism and head nodding instrumentals.

This is an example of our distribution. Fried Roots signed up with Songcast because we feel its the best way for our music to reach main stream audiences for such an affordable price.

Keep posted for more news with Fried Roots. Feel free to visit our “Releases” section and download a couple of FREE Fried Roots albums: “25nyne” and “Expec“. 25nyne is an instrumental album produced by Shifty J and Lost Thought and Expec is a free album from our other Fried Roots artist Spec. Enjoy!