I selected some articles I found very informative that cover topics very important to every evolving music operation: Search engine optimization, album release planning, focusing on small or large fan bases, and embracing imagination with releasing your music.
Part of our mission as Do It Yoursely marketing musicians involves making educated guesses for planning our next moves. Find stats, analyze them and make moves according to what you conclude.
I created a music marketing plan audit to see any weaknesses in my digital distribution strategy. Every musician must examine their marketing and build upon strengths and create plans of attack for music promotion and online visibility.
Every blogger wants to improve their monthly unique visitors and see more traffic to their site. As a musician, unique visitors are potential customers and possibly future loyal fans. StumbleUpon has added an extra dimension to the musicians’ marketing plan. Its fun, easy, and a great way to promote your content while surfing the web. StumbleUpon is a free tool that discovers websites based on your interests. You give a “thumbs up” or “thumbs down” rating to pages you like and it delivers sites that it thinks you might like according to your history. Every time you click the Stumble … Continue reading
Aderra Inc. has created a genius product for musicians to use as a way to generate more revenue after a live show. I came across their press release and found the Live Music USB Flash Drive Wristband. Aderra specializes in the recording of live events and transferring that audio to a USB wristband that is made available immediately for sale after the event. Great slogan: “Sell your event twice!” They gained publicity when the Midem 2009 world music conference announced they were going to discontinue CD distribution of their British content to USB Flash drives. The storage drives allow for … Continue reading
