While grinding it out in the lab on my endless quest of effective music promotion, Hip Hop Distribution’s identity came alive. The title of this article is the new tag line for this project: Online marketing for blogging musicians. This is a defining step for me since it has a centralized focus on my mission as a blogging musician.
I created a music marketing plan audit to see any weaknesses in my digital distribution strategy. Every musician must examine their marketing and build upon strengths and create plans of attack for music promotion and online visibility.
Two very useful tools for monitoring your band’s web presence are Google Alerts and Monitter for Twitter. Keep an active approach to finding relevant fans and networking opportunities related to your music niche
Songza has a new way for bands to get exposure through its Self Promotion Beta Program. This is a great way for indie bands to gain some exposure through new online avenues. Songza is a music search engine and acts as an internet jukebox. You can search for your favorite artists and stream music you like and find related Youtube videos for songs if available. The popularity of sites like Songza, Pandora and Last.fm can’t be overlooked. Internet users can sign up, create playlists and stream their favorite music upon demand. The beauty of this is that while users watch … Continue reading
Establishing your online presence in a Web 2.0 crazed world is critical for any music operation and their success. This list provides different avenues each artist can tap into to increase their visibility online. These different target areas allow you to focus your marketing energy towards different social networks and forms of music promotion. Developing a marketing strategy is easy. With all the tools out their for independent musicians, all it takes is some effort. Web Hosting
