The point of this is to get you thinking about specific positive actions that you know will help your website traffic and growth. Where is you main referral traffic coming from? Where is it lacking? View your stats, find where your content thrives and where it might need help. Either or, you are building on fixing your presence or expanding it.
Before beginning your online music marketing campaign, think about what sales strategy you want to create. What kind of pace will your content be distributed? What have you done daily to increase your exposure and sales?