HHD History, Web 2.0 Marketing

9 Must Read Articles for DIY Musicians

Hip Hop DistributionStaring at my old Eric B and Rakim cassette next to a CD and flash drive made me think of how prepared am I for the next fundamental changes that might occur to my music operation once I get settled. As independent musicians, we need to create, maintain, critique and improve our methods for online promotion, or get left in the trash. The main thing I like about music marketing is that you can customize a marketing plan according to your needs. Pick the brains of fellow musicans and marketing experts and create a strong plan that can survive.

Agree to disagree. Prove your marketing strategies with numbers, build upon small success and do what works for your wallet as well. I selected some articles I found very informative that cover topics very important to every evolving music operation: Search engine optimization, album release planning, focusing on small or large fan bases, and embracing imagination with releasing your music.

Audible Hype

Justin Boland sparks the importance of planning when it comes to your album release and also embeds the importance of knowing your genre’s demographics and how to use it to your advantage.

Seth Godin

Seth Godin breaks down the music industry and the fundamental shifts which created opportunities and threats. Social media and interaction is at the heart and soul of creating that “tribe”.

Music Think Tank

Music Think Tank gets musicians in gear with focus on work ethic and building a solid fan base from the ground up. Independent success is closer than you think.

Gen Y Rockstars

Greg Rollet delivers some insight on affiliate marketing for musicians. Creating extra revenue streams for your music is necessary, and goes a long way in offsetting costs. You don’t have to be chessy with sales to make a little change.


Peter Holmes discusses branding from the ground up for success. Too many musicians rely on gimmicks leading to short lived fame.

Plugola Inc

Erik Peterson explains the importance of search engine optimization and music blogging. Small steps lead to major improvements in search engine rankings and traffic. When search engine spiders crawl your site, make sure they know what your website is about


Great article that discusses why we should encourage fans to share our music through social media. Use the tools if we have them.