Hip Hop Distribution

Comments Breathe Life Into Band Promotion

posted on July 6, 2009 in HHD History, SEO for Musicians, Web 2.0 Marketing with 24 Comments  

While spending time writing for my band blog, I’ve been constantly monitoring whats been working with increasing our unique visitors. The weekly blog writing and social bookmarking has worked wonders seeing a continuous increase in monthly visitors and social networking is adding a great marketing attack. One key stat was seeing the number of external links bringing in visitors to the website, due to commenting. The mission is simple: share my opinion and give my blog an identity.

The more time I dedicated to commenting around the web, the better the results. The key here was breathing life into every article by promoting each individual article, not just the home address of my blog. Professional bloggers around the web have mentioned this technique as a way of keeping older articles in the mix and keeping them from reaching the search engine graveyard.

Little Step, Big Footprints

Little Step, Big Footprints

Since I dedicate time to writing articles and socially sharing them and bookmarking them, I owe it to my hard work to promote each article, it is a representation of your blog. Here are some important things to note about commenting:

  • Keeps music posts alive
  • You are actively pursuing Targeted Visitors and directing them to specific content
  • Open the door to networking: (bloggers love comments)
  • Creating more entry points to your blog

I am constantly adding sites to my Google Reader that would aid my efforts. Be picky and find sites you enjoy visiting. If you haven’t done so yet, get a Gravatar to make your comments stand out: This will associate an image with your comments, which is great for your branding.

Disqus is also a great service and tool for web comments. I use Disqus on this blog and it is great for making comments easier and more interactive, and its free. Its great for tracking and managing your comments and replies.

One useful feature from Disqus is you can import the RSS feed of your latest comments into other sites such as Friendfeed and have your comments spark more discussion. For example, the other day I received a comment on a post that was about 3 months old and I replied to it. This conversation was imported into my Friendfeed room showing both the comment and reply and the link to the old article. This way my Friendfeed subscribers can join the discussion and visit an article that was 3 months old.

Take an older article and promote it. Find other sites with relevant topics and leave your opinion. The days you are not writing like a newsreporter can become great days to leave comments and introduce the web to your blog. Make your articles work for you!

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Author:

My name is Mario Mendoza and I am music maker, music marketing fanatic and digital content strategist. I work with musicians looking to increase their online presence and spread the word about their talent.

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  • http://www.myspace.com/earthcrew E.A.R.T.H.

    A good strategy indeed.
    Atleast one is not stingy with their comments and thoughts.

  • http://www.myspace.com/earthcrew E.A.R.T.H.

    A good strategy indeed.
    Atleast one is not stingy with their comments and thoughts.

  • http://www.hiphopdistribution.com/blog mmendoza

    Thanks E.A.R.T.H, appreciate the comments. As indie musicians we have to do what we can to get people to listen and purchase our music. Stingy doesn't help sell singles.

  • http://www.hiphopdistribution.com/blog mmendoza

    Thanks E.A.R.T.H, appreciate the comments. As indie musicians we have to do what we can to get people to listen and purchase our music. Stingy doesn't help sell singles.

  • http://www.myspace.com/earthcrew E.A.R.T.H.

    exactly. comments help people. it doesnt take a lot of time to comment on peoples works and such.

  • http://www.myspace.com/earthcrew E.A.R.T.H.

    exactly. comments help people. it doesnt take a lot of time to comment on peoples works and such.

  • http://www.gighive.com/ Duane Charles

    Nice. On the web it's all about the inches… the more you move in a positive direction the easier it gets. Thanks for the tips

  • http://www.gighive.com/ Duane Charles

    Nice. On the web it's all about the inches… the more you move in a positive direction the easier it gets. Thanks for the tips

  • http://www.hiphopdistribution.com/blog mmendoza

    Very true Duane. The little things if done consistently and correctly go a long way.

    Gighive looks great, im all about indie music sites that actually help starving artists. Communities are the way to go…..

  • http://www.hiphopdistribution.com/blog mmendoza

    Very true Duane. The little things if done consistently and correctly go a long way.

    Gighive looks great, im all about indie music sites that actually help starving artists. Communities are the way to go…..

  • http://www.IamMusicNetwork.com/ Jai Hutcherson

    Great post and information for emerging artists and groups! Blogging and commenting should be considered a singular activity and most artists or groups have never heard of it or know how much it can help get their music in more potential fans hands!

    Thanks for the posts!
    Peace,
    Jai
    http://www.IamMusicNetwork.com
    “Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

  • http://www.IamMusicNetwork.com/ Jai Hutcherson

    Great post and information for emerging artists and groups! Blogging and commenting should be considered a singular activity and most artists or groups have never heard of it or know how much it can help get their music in more potential fans hands!

    Thanks for the posts!
    Peace,
    Jai
    http://www.IamMusicNetwork.com
    “Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

  • http://www.hiphopdistribution.com/blog mmendoza

    Thanks Jai, great point on thinking about commenting as a singular activity. I read an interesting Blogging PDF that stated people buy with emotion and justify with logic. Commenting is another way to get to know fans and bloggers by building loyalty.

  • http://www.hiphopdistribution.com/blog mmendoza

    Thanks Jai, great point on thinking about commenting as a singular activity. I read an interesting Blogging PDF that stated people buy with emotion and justify with logic. Commenting is another way to get to know fans and bloggers by building loyalty.

  • http://www.rockbandpromotion.com rockbandpromotion

    This is some really great advice mate. It really does help to promote your articles and content with social networking sites for a band blog, because the more people you get to your site, the more chance theyll listen to your music and become a fan!

  • http://wwwIamMusicNetwork.com/ Jai Hutcherson

    Hey mmdndoza, yes, I've seen similar posts and others that expand the concept to say “people by into people not products or services first.” Meaning, there is no emotional tie-in to a product or service – these things are just objects or actions with no emotional value… but the person, organization (artist, group, label in the music industry), or company representatives has a personality that can spark emotional commitment, interest, or satisfaction. To the music industry this is huge because an artist or it's marketing arm (street team, blogging team, social networking team, etc.) needs to be that emotional personality that can spark emotions with potential fans that will cause them to take the desired action – buy merchandise/CDs, go to shows, blog about the artist, or tell others about this “great new artist/group I heard!”

    Great string we have going here!
    Peace,
    Jai
    http://www.HipHopBusinessAdvisor.com
    http://www.IamMusicNetwork.com
    “Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

  • http://www.hiphopdistribution.com/blog mmendoza

    True, Jai, we have to provide that emotional value. Its funny to me that many people assume that its only big operations that may neglect certain fans because they have so many fans they don't care about losing a couple of fans here and there.

    I've seen small indie bands do the same thing and its not because they are so famous. They just lack the basic understanding that actually talking to fans will pay off. I've seen good things come from taking time to get to know some fans. Great music marketers even mention the importance of getting 1000 true fans, earning you good sales. Spend time with 1000 fans and see what happens.

  • http://www.hiphopdistribution.com/blog mmendoza

    Thanks Rockbandpromotion, the key for all of us here is to get more exposure and being creative to distinguish ourselves from the other carbon copy music operations

  • http://www.printingkent.co.uk Custom Printed T-Shirts

    by adding disqus app you have helped with comments big time ;)

  • http://www.instrumentals.bizz.cc richardz315

    wow i really found this to be an interesting read; thanks for sharing

  • http://www.hiphopdistribution.com/blog Mario Mendoza

    Thanks for visiting Richard, glad to help the cause.

  • http://www.scavengerhuntanywhere.com/ team building

    the rise of article,social bookmarking and commenting is great as blog is concern. I think proper balance should be there of all thing so that the goal is achieve.

  • http://www.rapmonster.com rap

    thanks for the tip.. shall put them to use

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