Myspace Music’s recent relaunch gave users alot of new features to promote their music and add to its viral ability. Fans can now create playlists on their profiles and Myspace offers a huge catalog of major and indie labels to basically stream music from. The new layout adds to the power of music marketing that will create a new way to promote various artists and group members for free.
Within the paid arena, Myspace Advertising offers another form of targeting potential customers. The advertising program lets users create their own banner ads and then choose demographics they are interested in. For instance, target your niche of music according to customers based by gender, geographical area, age or whatever information is provided by fan pages. This is where you can determine which target audience is supportive of your music. As a musician and marketing manager, you have to love the fact of basically creating test groups.
Step 3 of the setup process states that “you will never experience any unanticipated costs” because you basically set your own budget. There is a $25 minimum which is needed to begin. The system works similar to Google’s Adwords where you only pay when someone clicks on your ad.
With the millions of indie bands and artists out there, you must find different paid options to promote your music. I will begin testing this advertising very soon to see if it proves beneficial. Many indie bloggers out there feel that the Myspace Monster is knocking out the indie movement, I feel lets keep the indie movement alive and work all angles in this digital world of distribution.
