Fried Roots is currently in the promotion phase for its “Lost In India” release. 
Trying to create a buzz can come through several different channels. Merchandising is our next experiment. If we can create some quality T-Shirts at a low cost, we can bring in some extra money for our music label. Screen printing our own shirts seems like the plan we are looking for.
Here is an excellent video that describes how easy it is to create your own shirts. As an independent music label, we want to control every aspect of our business and this fits along with our plans, plus it is fun. Get creative with logos, and promote online through different social networks and social bookmarking sites to stimulate album sales and spreading your band name.
