Search Engine Marketing and Indie Music Blogging

While writing for Hip Hop Distribution, I have noticed an increase in music bloggers searching for tips on increasing visitors for showcasing their music. Whether you are and experienced blogger or newbie, traffic always seems to be an area of improvement.

I enjoy blogging and aside from music blogging I find fun in internet affiliate marketing. The great thing here is I try to see any parallels between affiliate marketing and marketing your albums. The main difference with musicians and their product is we have to sell an emotion and aside from just hearing our music, our content can explain in detail what feeling we were trying to convey.

The last article I wrote on Bandcamp stressed an important point with their setup: express the emotion related to the track and write about each track. You don’t have to use Bandcamp to integrate this into your music operation, you just have to be aware of how you are displaying your message. Content is king, and sometimes you can have a well mastered, powerful track but noone can find it. Your descriptions and keywords used play an important factor.

The main thing I have learned from all the Pro Blogging sites and endless blogs out there is, their is no definite guideline to guarantee you endless visitors. You as a music blogger are required to work at this and always remember, what works for others may not work for you. The key here is finding different techniques that work for your specific music operation and be creative in implementing it and adding different facets such as social bookmarking and endless social networks out there.

Within the next couple of days, I plan to provide some tips on some free tools out there to give you some sort of idea how I brainstorm and find keywords or article topics that can bring in some extra, free traffic.