Every band needs to pay attention to their online reputation. I created a post about a month ago that was called “Set Up Alerts for Music Promotion Campaign” that talked about using services like Google Alerts or Monitter for Twitter where you can see what is being talked about online, in particular your band and music. These tools allow you to find out what is being said and if positive, you can join in conversations around the web. If negative, you could start your clean up campaign and work on creating better press.
I received a comment from recent visitor Sexymathematics and he had a great recommendation to check out Steprep as another alternative to Google Alerts with better features. This is the demo video for the free service:
The key slogan here is “Monitor, Manage and Build”. This process gives musicians an active role in their positive promotion. This service allows you to rate the comments found around the web and taking the positive comments and placing them in a widget. This is a very nice feature for artists.
You can use this widget to let fans be introduced to other places people can talk about your music while promoting real opinions. The claim of this service is that if you place this widget with positive comments on your social profiles around the web, the links pointing back to the stories of your choice will show up higher in the search results. The end result, positive comments get more visibility.
I will definitely give Steprep a shot and add it to the arsenal of brand monitoring for musicians.
