Hip Hop Distribution

Day 4: Develop a Free Music Strategy?

music notes and eqOn day 4, I began looking at a way to present my free music to my blog and create a strategy so I can track if it is helping my unique visitors increase and helping my track sales go up. How are you actively promoting your music? Are you describing it or just throwing it at your fans saying “check out my music”. The test will be challenging the question: Does giving out free music help get me more visits as a musician?

Over the next two weeks I will be releasing some free hip hop music with my band posts. I want to make this into a regular thing for promoting our projects. When I visit artist’s sites that I like, I enjoy hearing their music, especially FREE music.

Experiment 1

I’m writing about 3-4 blog posts a week, pacing myself with my schedule. I will add one song per post of some of our music. I found some of our unreleased tracks and gathered about 6 songs I had on my hard drive. These songs can be full tracks, instrumentals, or even ringtones. The key here is to be creative.

The next step would include writing a description of whatever song is used in your article. The track info will be good for search engines and gives you more opportunity to rank for various keywords. Describe your track mood, setting of song, story line or even inspiration. This will also be valuable for future music licensing submission. Generally, many music licensing companies will ask for this kind of description before submitting your track. Good to have some practice describing your tunes or even referring to it when you do your actual submissions.

Reasons For Giving Out Free Music

  1. Increase RSS subscribers: more repeat visitors wanting to hear your music
  2. Expose your variety: let readers get to know you better
  3. Build Your Mailing List
  4. Easily share your music: each article represents one song. 6 songs can be 6 future article topics, giving you more chances for fans to find your projects online. Social bookmarking each article provides a powerful tool for one project

The ultimate goal here is testing out what are the best ways to connect with fans. Do they want to read about us or hear us? Can’t hurt to provide both. You can use the same setup with pictures and videos.

Keep your music blog fresh and active, visitors will appreciate it.

Author:

My name is Mario Mendoza and I am music maker, music marketing fanatic and digital content strategist. I work with musicians looking to increase their online presence and spread the word about their talent.
  • http://www.bestcbstore.com/money&employment/management/how%20to%20become%20a%20rising%20star%20in%20your%20career%20in%2060%20days%20or%20less.htm bestcbstore.com
  • http://www.bestcbstore.com/money&employment/management/how%20to%20become%20a%20rising%20star%20in%20your%20career%20in%2060%20days%20or%20less.htm bestcbstore.com
  • http://sexymathematics.com/ Sexy Mathematics

    In addition to generating interest by providing free music I have been surprised by the amount of activity is generated by posting other media such as live pics, artwork, videos, etc.

  • http://www.hiphopdistribution.com/blog mmendoza

    I agree, sexymathematics. We recently have been getting higher visitors to our site for some of our artwork, or blog images. Bing.com has been a nice surprise recently for our image searches. Just goes to show the importance of tagging your photos and providing descriptions. Search Engine Optimization comes in different forms.

    Youtube as always is a nice source of traffic and sites now like uStream allowing live streaming creates a whole different aspect to “gettting to know your band”. I will definitely approach with different strategies to maximize visibility.

    I am pleasantly surprised that posting various media online has created a snowball effect in visitors to our site. Start small, finish BIG.

Powered by WordPress and Giant Themes