Musicians Need Friendfeed

My recent marketing quests had me organizing my time according to different tasks to address. The main thing was promoting Fried Roots with a consistent social media approach. Writing articles for our band and giving away free music has been helping increase our unique visitors. We found our way back on to Youtube and updated with a video for “Calling Lost Angels“. With so many updates, Friendfeed always keeps my marketing working for me.

Friendfeed acts as a aggregator for your social media profiles and imports your activity on those networks. If you are familiar with Twitter, it definitely has a similar feel. Your friends can comment on the things you share and you will see their replies in real time.
It’s great not hitting the refresh button.

You can create your own profile and import blog feeds and many social networks like Youtube, Digg, Twitter and the list goes on. Once your profile is setup you can subscribe to other users and vice versa.

Create a room and establish your brand

People now can see your activity on various networks. This is great. For instance, you create a group around your band name, import your blog rss feed, your Youtube videos, your Last.fm feed, and your Twitter. Customize your group with useful information, don’t flood rooms with useless, unrelated activity. Let people know more about you, and let them know where they can find you. Remember, some people only use specific networks, so you can cover your ground in reaching more fans.

The main reasons I like Friendfeed are its viral possibilities. For instance, someone is subscribed to you and they comment on an article link you submitted about your blog. That comment is now on that user’s profile and being shown to his/her subscriber list. Great way to get more free promotion and exposure. Secondly, I like the fact that you can create a group and let users submit their thoughts and content into your group. It gives me the feel of a real time forum.

Friendfeed is also great for your search engine ranking. When I do a search for this blog in Google for “hip hop distribution”, the Hip Hop Distribution Friendfeed room shows up at #9, complementing my other top articles listed. That is great news for musicians. Imagine a fan does a search for your band name and finds your Friendfeed group on the first page of results. It can give them a great summary of where to find you in this social confusion called Web 2.0.

Feel free to share some music marketing ideas, thoughts, articles or even music in the Hip Hop Distribution group Introduce yourself and lets begin the real networking.

There is a great article on Mashable describing ways to optimize your Friendfeed experience, if that is of interest to you. Organize your social media campaign and see what needs to be addressed.