The ultimate goal is creating a music marketing plan that works. Music 2.0 has offered an amazing amount of options and tools for independent musicians. I want to take a pro active approach and test out different ideas that will take time but will be worth the effort. The first experiments will involve building Mailing list exchanges and affiliate marketing opportunities.
Recently I’ve noticed alot of questions from musicians wanting to know how and why they should use Google Reader and I wanted to give a couple of reasons I find it so helpful. Google Reader is a great tool for organizing your music marketing campaigns. I began using it because it was recommended to help surf my favorite sites and keep updated to when they write new posts. If you have a Gmail account you can use that as your login to Google Reader. The set up is quick. Visit Google Reader. Sign in or sign up if you don’t … Continue reading
Comment around the web to promote your band blog. Promote individual articles and use tools such as Disqus and Gravatar to brand your identity and increase unique visitors
Monitor, manage and build your band reputation using Steprep. Promote positive comments and increase your press
For instance, you create a group around your band name, import your blog rss feed, your Youtube videos, your Last.fm feed, and your Twitter. Customize your group with useful information, don’t flood rooms with useless, unrelated activity. Let people know more about you, and let them know where they can find you.
